How I use AI
With over 25 years leading design, communication, and strategy for complex organizations, I’ve built my career on solving creative challenges, scaling design systems, and making sure design supports real business outcomes. Now, as AI-driven tools transform the creative landscape, I see a clear opportunity to use them for what matters most: working smarter, scaling impact, and empowering teams.
Accelerating Concept Development
AI can jumpstart the creative process by generating visual references, mockups, or early drafts. While I believe nothing replaces the designer’s eye, tools like generative image platforms or AI-powered sketch tools can help explore directions faster, refine concepts before a formal review, and unlock creative thinking during brainstorming sessions.
Streamlining Production and Repetitive Tasks
Routine work like asset resizing, background removal, or style matching can be handled by AI-based tools, freeing creative teams to focus on higher-value tasks. Automation in production reduces error rates and helps maintain brand consistency across large-scale deliverables.
Experimenting with Emerging AI Tools
As someone naturally curious about new ideas, I’m always looking for tools that push creative boundaries. Whether it’s AI-assisted layout suggestions, copywriting support for campaigns, or predictive design systems, I see experimenting with emerging tools as part of staying sharp and competitive in an evolving field.
How This Aligns With My Leadership Strengths
Positivity & Woo: I thrive on engaging people and building enthusiasm around new approaches. I see AI as a way to energize teams and inspire creativity, not replace it.
Strategic & Achiever: I naturally look for smarter paths forward. Using AI to cut through inefficiencies or unlock better workflows fits how I lead projects and deliver results.
Communication & Includer: I believe in bringing people along. Whether it’s coaching a team on AI tools or integrating AI-driven insights into client presentations, I make sure technology supports clarity and collaboration.
Myers-Briggs: ENTJ: As a decisive, forward-thinking leader, I’m wired to spot inefficiencies and build systems that work better. AI offers practical ways to streamline workflows, improve turnaround times, and scale design quality—exactly the kind of solutions I’m drawn to implement.
The Bottom Line!
I see AI not as a shortcut, but as a tool for scaling creativity, reducing friction, and enabling designers (myself included) to focus on what we do best—solving problems, telling stories, and making meaningful work. My approach to AI is grounded in experimentation, strategy, and a relentless drive to help teams work smarter, not just faster.
